“I believe that good design is something we can comprehend immediately, otherwise it’s art.                  Functionality cannot overcome aesthetics, otherwise it’s engineering. You can’t stare without feeling, otherwise it’s garbage.”

After graduating from IED Milano in Industrial Design (2005) and working for 4 years in design firms specialising in consumer and medical products, as usual, one thing lead to another and I opened my small studio in Tel Aviv in 2009. Taking on diverse projects I came up with the acryLamp in 2010 as a result of searching for a decorative solution of emergency blackout office corridor lights. 3 years and many prototypes later the buLb lamp came to life and which also signified the beginning of the iLLuminite collection.

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