Shelly (49) and Lilah (35), sisters & partners.
Shelly Rokah
Entrepreneur, copywriter, creative and strategic marketing.
In 1995 she founded Shelly's Postcards, the first alternative medium in Israel. Her work is characterized as a commercial art. Over the years she has won gold medals in international creative competitions and the Key to the City of Cannes for her work in Israel AIDS Task Force's pro bono campaign.
Lilach Rokah
The executive and supervising branch. Makes Shelly's dreams come true.
In 2001 she joined her sister and has become the managing, executive and supervising branch. Under her management the Company has grown by hundreds of percentages providing services to international companies seeking to build their brands in Israel.
In 2013 the sisters decided to leave the advertizing world in search for new horizons.
In 2015, after two years of research and development, they launched the brand "Briday" for bridal showers in New York, U.S.
"Briday" is a pioneering brand providing fresh and innovative content for bridal showers, such as: gifts, favors, ceremony sets, table settings, content packs for parties, games, wrapping papers, invitation cards and more.